Every feature a loan officer
actually uses.
Capto replaces your texting app, drip tool, document tracker, and pipeline spreadsheet with one AI-native CRM built for mortgage.
Watch the AI respond to a real lead
Pick a scenario and see how Capto qualifies, builds trust, and books the meeting — in seconds, not hours.
Choose a lead
Marcus T.
+1 (415) 555-0142
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See the product, not just the pitch
A peek at the surfaces you'll spend the most time in.
Your custom-trained agent qualifies leads, answers rate questions, and drops a calendar link — without you lifting a finger.
Drag-and-drop kanban with loan amount, stage value, and document status — so nothing slips through the cracks.
Track response time, conversion by source, and pipeline velocity. Spot bottlenecks before they cost you a deal.
Your custom-trained agent qualifies leads, answers rate questions, and drops a calendar link — without you lifting a finger.
Drag-and-drop kanban with loan amount, stage value, and document status — so nothing slips through the cracks.
Track response time, conversion by source, and pipeline velocity. Spot bottlenecks before they cost you a deal.
AI that answers leads in seconds
Replies in under 60 seconds, qualifies borrowers, and books the meeting — even at 11pm.
Two-way AI SMS
Carrier-grade messaging through your own Twilio number. Inbound replies trigger AI auto-responses tuned to your tone.
- 10DLC compliant
- Bring your own Twilio
- Threaded conversations
Custom AI agent
ProTrain the agent on your loan programs, rates, and voice. It qualifies, schedules, and hands off warm leads.
- Custom prompts (Pro)
- Lead qualification
- Smart hand-off
Multiple numbers, smart routing
ProRun separate Twilio numbers for conversations, campaigns, drips, and milestone alerts — your AI agent picks the right one per workflow automatically.
- Up to 5 numbers (Pro)
- Per-workflow routing
- One default fallback
Missed-call auto-text
ProWhen a call goes unanswered, Capto instantly texts the caller with a personalized follow-up so no lead slips away.
- Instant SMS on missed call
- Custom message per number
- Pro plan
Rate lock & milestone alerts
Borrowers and LOs get notified the moment a rate locks, a doc clears, or a milestone slips.
- Real-time alerts
- Borrower notifications
- Custom triggers
A pipeline built for mortgage
Track every deal from lead to clear-to-close with stages, milestones, and document checklists.
Deal pipeline
Drag-and-drop stages tailored to mortgage: Lead → Application → Processing → Underwriting → Closed.
- Visual kanban
- Custom stages
- Stuck-deal alerts
Document checklists
Per-deal document templates so nothing falls through the cracks. Borrowers see what's missing.
- Template library
- Borrower portal view
- Status tracking
Branded borrower portal
ProA clean, mobile-first portal where borrowers upload docs, see milestones, and message you.
- Your logo & LO avatar
- Mobile-first
- Pro plan
Marketing that runs itself
Email and Google Business Profile campaigns triggered by behavior, not by you remembering.
Drip campaigns & email builder
Drag-and-drop email builder with mortgage-specific templates. Schedule drips by stage or tag.
- Visual builder
- Behavior triggers
- Unsubscribe handling
Google Business Profile + AI posts
ProConnect GMB and let AI draft and schedule rate updates, market commentary, and testimonials.
- 1-click connect
- AI content generation
- Scheduling
Analytics & reporting
See response times, pipeline velocity, and which campaigns actually drive applications.
- Pipeline velocity
- Response-time SLAs
- Campaign ROI
Everything you need to run the back office
Contacts, teams, search, billing, and free tools — handled, so you can focus on closing loans.
Contacts & lists
Full CRUD with CSV import/export, smart lists, and a per-contact timeline showing every SMS, deal, and milestone.
- CSV import/export
- Smart lists & filters
- Activity timeline
Team & multi-business
Invite up to 5 teammates on Pro, switch between businesses in one click, and keep data separated per workspace.
- Up to 5 seats (Pro)
- Multi-workspace
- Role-based access
Global dashboard search
Find any contact, deal, or conversation from anywhere — keyboard-first with instant results.
- Instant search
- Cross-entity results
- Keyboard shortcuts
ARV Calculator
Free After Repair Value estimator for investor clients. Input comps and rehab costs to generate instant estimates.
- Free for all users
- Instant estimates
- Shareable results
Fix & Flip Calculator
Professional deal analyzer with HML + GAP loan stacking, deal screener, and resale sensitivity tables for fix-and-flip investors.
- HML + GAP loan stack
- Deal YES/NO screener
- Resale sensitivity table
Self-serve billing
Upgrade, downgrade, or cancel anytime. Secure checkout with instant plan activation and clear receipts.
- Secure checkout
- Instant activation
- Cancel anytime
The foundation underneath
Boring on purpose. Compliance, security, and pricing you don't have to think about.
Compliance & security
TCPA-aware messaging flows, 10DLC registration support, encrypted data at rest and in transit, row-level security per account.
Built on modern infrastructure
Twilio for SMS, OpenAI for AI, and a fast TanStack/Postgres stack so your CRM never feels slow.
Flat pricing, no per-seat fees
$69 Basic and $129 Pro. Up to 5 seats included on Pro. No surprise overages — we tell you before you hit a limit.
See it running in your pipeline
14-day free trial. No credit card. Bring your own Twilio number and be live in under 10 minutes.
Built for mortgage lead generation — see how loan officers convert Zillow, Realtor.com, and Facebook leads in under 60 seconds.
Start free trial