Founding pricing — early access

Simple, transparent pricing built for loan officers.

One flat price. No per-seat fees, no hidden upsells. Start with a 14-day free trial — no credit card required.

Solo

$79

/month

$99

Founding price · 5 of 5 spots left

For a loan officer working their own leads.

  • 1 seat
  • 750 AI conversations a month
  • AI replies in your voice, with qualification and booking
  • Missed-call auto-text
  • Pipeline, document checklists and quiet hours
  • Text and email campaigns (3 active)
  • 1 texting number
  • Email support
Start 14-day free trial

No credit card required · Cancel anytime

Pro

Most popular

$299

/month

$349

Founding price · 5 of 5 spots left

For producers who want every advantage.

  • Everything in Solo
  • Unlimited AI conversations
  • Unlimited active campaigns and drip sequences
  • Up to 5 seats and 5 numbers, with per-workflow routing
  • Rate-drop and anniversary texts to past clients
  • Google Business posts written with AI
  • Advanced analytics and goal tracking
  • Priority support

Coming soon: borrower portal

Start 14-day free trial

No credit card required · Cancel anytime

Team

Coming soon

For mortgage teams that work leads together.

  • Everything in Pro
  • Up to 10 seats and 10 numbers
  • A shared pipeline and inbox for the team
  • Lead assignment and a manager view
  • Onboarding call and priority support
Join the waitlist

We'll let you know as soon as Team launches.

Prices don't include texting carrier fees. Twilio bills those to you directly, usually a cent or two per text.

Optional add-ons

Done-for-you setup

$299one-time

We connect your texting number, handle the carrier (10DLC) registration and set up your AI agent with you.

Book setup

500 more AI conversations

Coming soon

$29/month

For Solo accounts that need more than 750 AI conversations a month.

Extra texting number

Coming soon

$15/month

Another number for a new market or a second line.

Extra Pro seat

Coming soon

$49/month

Add seats to Pro beyond the 5 included.

Plan comparison

Solo vs Pro, side by side

What each plan includes today. Team is coming soon.

Feature
Solo
Pro
AI texting
AI conversations a month
750
Unlimited
AI replies in your voice, qualification and booking
Hand-offs to you and AI pause
Missed-call auto-text
Quiet hours and STOP auto-block
Texting numbers
1
Up to 5
Per-workflow number routing
Pipeline
Mortgage pipeline and milestones
Document checklists
Rate-drop and anniversary texts
Borrower portal
Coming soon
Marketing
Active text and email campaigns
3
Unlimited
Email builder
Drip sequences
Google Business posts with AI
Insights and seats
Dashboard
Core
Advanced
Response-time and lead-source analytics
Goal tracking
Contact CSV export
Seats
1
Up to 5
Support
Email
Priority
Start 14-day free trial

Looking for a dedicated mortgage lead generation platform for loan officers? See how Capto turns inbound leads into booked calls.

Compare

Capto vs a generic CRM and a texting app

What most loan officers juggle today, next to one tool built for mortgage.

Feature
Capto
Generic CRM + texting app
Replies to new leads in under 60 seconds, day or night
When you get to it
Writes in your voice, and says it's your assistant if asked
You type every text
Books calls from your real calendar
Back-and-forth by text
Texts back missed calls
Often a separate tool
Pipeline from pre-approval to funded
Generic sales stages
Rate-drop and anniversary texts to past clients
Manual follow-up
Quiet hours and automatic STOP blocking
Depends on the app
Texts and deals in one place
Two tools to keep in sync
One flat price, no per-seat fees
Two subscriptions, often per seat
FAQs

Frequently asked
questions

Choose a plan that fits your business needs and budget. No hidden fees, no surprises — just straightforward pricing for powerful mortgage automation.

Solo ($99/mo, $79 for founding members) is for one loan officer: 750 AI conversations a month, AI replies in your voice with qualification and booking, missed-call auto-text, the pipeline, document checklists, quiet hours, 3 active campaigns and 1 texting number. Pro ($349/mo, $299 for founding members) adds unlimited AI conversations and campaigns, up to 5 seats and 5 numbers with per-workflow routing, drip sequences, rate-drop and anniversary texts, Google Business posts, advanced analytics and priority support. A borrower portal is coming soon. Team is coming soon too.