The first LO to text back wins

The loan officer CRM
that closes deals while you sleep

Built for LOs and mortgage brokers — not generic sales teams.

Capto is the loan officer CRM that lives in SMS, not email. AI texts every new mortgage lead in under 60 seconds, asks the qualifying questions you'd ask, and books the call onto your calendar. Missed-call auto-text catches callers you can't pick up for. Rate-lock alerts keep deals from dying in underwriting. You stay producing — Capto handles the follow-up.

No credit card required · Cancel anytime

<60s
AI reply time on inbound mortgage leads
98%
SMS open rate vs ~20% for email
10 min
from signup to live AI agent

A CRM that respects how LOs actually work

You don't have time to log into a CRM between borrower calls. Capto runs in the background and pings you only when a deal needs you.

AI texts in your voice

Trains on your past conversations. Borrowers can't tell it apart from you typing.

Missed-call auto-text

Couldn't pick up? Capto instantly texts the caller back so the lead never goes cold.

AI qualification

Timeline, loan amount, property type, credit confidence — all gathered before you spend a minute on the phone.

Pipeline tuned to loans

Stages match the real loan journey: pre-qual, application, UW, CTC, funding — not generic sales stages.

Rate-lock & stuck-deal alerts

Color-coded urgency on locks about to expire. Heads-up when a borrower stops responding.

Referral partner tracking

Track every Realtor, builder, and CPA who sends you leads — and who actually closes.

Loan officer CRM FAQ

Why do loan officers need a dedicated CRM?

Mortgage leads cool in minutes, not days. A loan officer CRM has to handle SMS-first follow-up, TCPA compliance, document checklists, rate-lock deadlines, and a pipeline that mirrors the actual loan journey — things general CRMs simply weren't built for.

Can a solo LO use Capto without an ISA team?

Yes. Capto's AI SMS replaces the ISA function — it handles first-touch and qualification 24/7. A solo LO operates with the response time of a 3-person team.

Does Capto work with Encompass, Arive, or another LOS?

Yes. Capto sits in front of your LOS, owns the lead and pre-application conversation, then hands warm borrowers off for processing. Native LOS sync is on the roadmap; CSV and Zapier work today.

Is it compliant for SMS-based outreach to borrowers?

Yes. 10DLC-registered Twilio numbers, automatic STOP/UNSUBSCRIBE handling, quiet hours, and consent tracking on every contact.

Run your loan business like a top producer.

14 days free. No credit card. No ISA required.

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