Mortgage lead generation
built for loan officers
The AI that texts your mortgage leads before your competitors can.
Capto is a mortgage lead generation and follow-up platform built for loan officers and mortgage brokers. Connect Zillow, Realtor.com, Facebook Lead Ads, or your own website forms — Capto's AI replies to every new mortgage lead in under 60 seconds via SMS, qualifies them on income, timeline, and property type, and books the call straight onto your calendar. Stop losing deals to whichever LO texted back first. Capture, qualify, and close more loans without hiring an ISA.
No credit card required · Bring your own Twilio
Everything you need to win the lead
Mortgage lead generation isn't a volume problem — it's a speed problem. Capto closes the gap between lead arrival and first contact.
Instant AI SMS reply
Every new mortgage lead gets a personalized text in under 60 seconds — even at midnight. Written in your voice, not a canned template.
Auto-qualification
Capto's AI asks the right questions to surface timeline, loan amount, property type, and credit confidence — then hands warm leads to you.
Pipeline that follows the deal
From new lead to clear-to-close, every borrower moves through a visual pipeline with rate-lock alerts and stuck-deal warnings.
Drip campaigns that warm cold leads
Long-cycle borrowers don't have to die in your inbox. Multi-touch SMS + email drips keep you top-of-mind for months.
Works with every lead source
Zillow, Realtor.com, Facebook Lead Ads, website forms, CSV imports, Zapier — all roads lead to Capto.
Compliant by default
10DLC registered, opt-out handling, full audit log. Bring your own Twilio number so you stay in control of carrier reputation.
Mortgage lead generation FAQ
What is mortgage lead generation?
Mortgage lead generation is the process of attracting borrowers — through ads, referrals, content, or partner sites like Zillow — and turning them into qualified loan applicants. For loan officers, the deciding factor isn't volume; it's speed-to-lead. Industry data shows the first LO to text a new lead wins roughly half of all deals.
How fast does Capto respond to new mortgage leads?
Capto's AI replies in under 60 seconds via SMS, around the clock. Most LOs see first-touch times drop from 2+ hours to under a minute.
Does Capto work with my existing lead sources?
Yes. Connect Zillow, Realtor.com, Facebook Lead Ads, your website forms, CSV uploads, Zapier, or any webhook source. Leads land in Capto and the AI takes the first touch.
Will the AI sound like me or like a robot?
Capto trains on your tone, common questions you get, and how you typically respond. Replies sound like you, and you can review or take over any conversation.
Stop losing leads to whoever texts first.
Be the LO who texts first — every time.
Start your 14-day free trial