Mortgage CRM software
that texts back in 60 seconds
Stop paying for HubSpot, Salesforce, or a 2014-era LOS bolt-on.
Capto is mortgage CRM software built from the ground up for loan officers and mortgage brokers. AI SMS handles first-touch and qualification, a visual pipeline tracks every deal from lead to clear-to-close, and rate-lock alerts make sure nothing slips. Bring your own Twilio number, stay 10DLC and TCPA compliant, and go live in under 10 minutes.
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What real mortgage CRM software needs
Generic CRMs treat a mortgage lead like a SaaS demo signup. Capto knows the difference.
SMS-first, not email-first
Borrowers reply to texts at 98% — to email at 20%. Capto leads with SMS that sounds like you wrote it.
AI qualification on autopilot
Capto's AI gathers timeline, loan amount, property type, and credit confidence before you ever pick up the phone.
Pipeline a loan officer recognizes
Stages mirror the actual loan journey: New → Pre-qual → Application → UW → CTC. Not 'Lead → MQL → SQL.'
Rate-lock & deadline alerts
Color-coded warnings on locks about to expire. Stuck-deal alerts when a borrower stops responding.
Lead-source agnostic
Zillow, Realtor.com, Facebook Lead Ads, website forms, CSV, Zapier — all roads lead into Capto.
TCPA & 10DLC compliant
Opt-out handling, a blocklist, and quiet hours baked in. Carrier-approved messaging from day one.
Mortgage CRM software FAQ
What is mortgage CRM software?
Software that helps loan officers capture leads, automate borrower follow-up, track deals through a visual pipeline, and stay compliant with TCPA and 10DLC messaging rules. Unlike generic CRMs, mortgage CRMs are tuned to the loan journey: pre-qual, application, UW, CTC, funding.
What's the best mortgage CRM for solo loan officers?
Solo LOs need a CRM that doesn't require hiring an ISA. Capto's AI SMS handles first-touch and qualification automatically — you only step in when a borrower is warm and ready to talk.
Does Capto replace my LOS?
No. Capto sits in front of your LOS (Encompass, Arive, etc.). It owns lead capture, qualification, and the pre-application conversation, then hands the warm borrower into your LOS for processing.
How is Capto different from HubSpot or Salesforce?
HubSpot and Salesforce are general-purpose. Capto is mortgage-specific: pipeline stages, rate-lock alerts, document checklists, and SMS-first AI all assume you're closing loans, not selling software.
Switch to mortgage CRM software that fits the job.
14 days free. No credit card. Live in under 10 minutes.
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